The Ultimate Guide to Dropshipping

Dropshipping is a business model that allows entrepreneurs to start an online business and sell products to their buyers without ever actually stocking the items themselves. Instead, when a dropshipping store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

At Shopify, what we really like about dropshipping is that it provides a lower-risk approach for independent businesses to test out new product ideas (and product lines) without having to own and pay for the product up front. It’s a business model that allows many more people to participate in entrepreneurship. If that sounds like you, check our guide on how to start a business to learn more.

Often, because entrepreneurs have to spend a significant sum of their money on inventory before they can start selling, these costs feel really restrictive. While we’re also building services like Shopify Capital to help businesses get the money they need when they need it, dropshipping remains a highly accessible way for enterprising founders to connect customers with products on-demand—without the need to stockpile inventory. It’s like retail’s version of cloud computing.

Still, the model continues to confuse many people. That’s why we wrote this comprehensive dropshipping guide. In it, we’ll cover how dropshipping websites actually work, where you can go to source reliable suppliers, how to pick products that are a perfect match for dropshipping, the sales and marketing advice everyone should consider when looking for customers, and how to make money online with dropshipping.

  1. What Is Dropshipping (How Does Drop Shipping Work?)
  2. How to Find a Lucrative Dropshipping Niche
  3. Dropshipping Fulfillment: Understanding The Supply Chain
  4. Finding the Right Dropshipping Suppliers and Wholesalers
  5. The Best Dropshipping Products to Sell for a Profit
  6. How to Start a Dropshipping Business in 2021
  7. The Dropshipper’s Guide to Sourcing from AliExpress
  8. Alibaba Dropshipping: How to Safely Source Products from Alibaba
  9. How Does Amazon Dropshipping Work? A No-Nonsense Guide 
  10. 10 Dropshipping Tips All Beginners Should Know
  11. How to Make Dropshipping a Success

Dropshipping FAQ

What is dropshipping?

Dropshipping is a retail model where the selling store doesn’t stock or own inventory. When a product is sold, the store purchases the item from a third party which is shipped directly to the customer. The seller rarely handles the product directly.

How to dropship on Shopify?

Choose a dropshipping business idea, find a product to sell with competitive research, find a dropshipping supplier, build your ecommerce store, register your business with the government, load your products onto the site, launch and start marketing your dropshipping store.

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How to Start an Online Store in 9 Simple Steps

The first time I considered how to start an online store, I remember staring at the blank canvas before me, not knowing where to begin.

Looking back, the mistakes I made are not uncommon for first-timers. That’s why I wanted to create the best guide for how to make a website to sell your products.

How to start an online store in 9 steps 

  1. Choose an ecommerce platform
  2. Decide on a target audience
  3. Choose your products 
  4. Design your site
  5. Connect a payment gateway
  6. Choose a business structure
  7. Get your store ready for launch
  8. Launch your store
  9. Market your store

1. Choose an ecommerce platform 

An ecommerce platform lets you build and create an online experience, make sales, and fulfill orders. Most people think an ecommerce platform is like a website builder: you simply list new products and accept payments online. But they can do so much more than that. 

Your ecommerce platform acts as the control center for your entire business, controlling everything from inventory to marketing, giving you all the tools you need to sell online and provide customer support. 

Key features to look for in an ecommerce platform include:

  • Usability. Your ecommerce software should be easy to use, especially if you are DIYing it in the beginning. Look for a tool that is intuitive and uses a drag and drop online store builder to easily create your online store. Schedule a demo or free trial if you want to find out for yourself. 
  • Accessible customer support. Look for a platform that offers support the entire way. For example, with Shopify, you can get help launching your site or migrating it from another software, as well as ongoing support. Support teams are available 24/7 through live chat, email, or even phone, anytime you need, in 19 different languages.
  • Friction-free checkout. Streamlined checkout is critical to making sales. Find an ecommerce platform that makes it easy for shoppers to buy your products. If you use Shopify, Shop Pay streamlines online checkout, increasing checkout speed by four times. You can also use Shopify’s plug-ins, with more than 100 payment gateways to accommodate various payment methods and currencies.
  • Web hosting. A web host stores information and content on your ecommerce website in a server database. You need web hosting to let people access your online store. Some ecommerce software offers web hosting built-in, while others require you to use a third-party solution. 

When choosing your ecommerce software, consider your current and future needs. Some platforms may be the best solution for today, but a powerful platform like Shopify can get you started quickly and support your future growth. 

Start a free trial of Shopify and build your ecommerce store through one of our professionally designed templates. The 14-day trial should give you enough time to start an online store that’s ready to launch if you follow this guide and keep in mind that you can continue to add products and improve your store after it goes live.

2. Decide on a target audience

A target audience is the group of people your marketing efforts are focused on. When starting an ecommerce business, knowing your ideal audience is critical. It helps you find new customers easier and attract interested buyers to your website, resulting in higher conversion rates and more sales. 

You can make an audience of any size or attribute, depending on what products you plan to sell. However, there are three main categories to look at as a new ecommerce entrepreneur:

  • Demographics. Includes characteristics such as age, gender, occupation, education, and income. 
  • Location. Groups that divide the market based on geographic location, so you can serve a specific area better. 
  • Interests. Built around psychographics and includes attitudes, personality, opinions, and the lifestyle of your audience. 

If you have a product already, choosing a target audience is easier. Ask yourself: Who buys my product? What are they like? What’s their age? Compile that information into a buyer persona and include it in your business plan. You’ll want it when you create your website copy and marketing campaigns. 

If you don’t have a product just yet, think about the types of people you know best. For example, maybe you love pets and understand other pet owners in their 40s and 50s really well. Chances are, you have a good idea of what they like and dislike, their needs and fears. That could be your target audience. 

3. Choose your products 

One of the biggest challenges entrepreneurs face is finding profitable products to sell. Coming up with product ideas is a bit tricky, but if you have a target audience in mind, you’re one step ahead. Fortunately, there are plenty of opportunities to find products to sell, whether you’re manufacturing, reselling, or dropshipping.

You can find profitable products to sell in a number of ways:

  • Appeal to enthusiastic hobbyists
  • Go with your personal passion
  • Capitalize on trends early
  • Look at what’s trending in online marketplaces

4. Design your site

Before we begin, you’ll need to start a free trial of Shopify. If you follow this guide, the 14-day trial should give you more than enough time to create an online store that’s ready to launch. Keep in mind that you can continue to add products and improve your store after it goes live.

When you start your trial, you’ll be prompted to enter a store name, which will become your default URL (e.g., You won’t be able to change this, but you will be able to buy a custom domain (e.g., later on, so don’t worry about picking the perfect name right now. 

After answering a few questions, you’ll find yourself inside your own Shopify account.

Shopify dashboard

Here’s a quick checklist of what you should have before you begin and what I’ll be working with to start my store:

  • A business idea. Since so many hot sauce brands brag about being “the hottest hot sauce ever,” I thought it would be fun to create an example store called Kinda Hot Sauce that sells great-tasting mild hot sauces for the semi-adventurous. If you don’t have a business idea yet, you can browse our list of business ideas for inspiration. 
  • A business name. I used Namechk to check if my business name ideas were available on social and as a domain before settling on it. Since some .com URLs are hard to come by, I went with as the domain. Don’t know what to call your store? Learn how to choose a domain name or try Shopify’s free domain name generator.
  • A logo. I worked with a designer to come up with this logo for a “challenger brand” that’s clever, mischievous, bold, and spicy (tongue in cheek for a mild hot sauce company). I prepared a .png file with a transparent background so it’s easier to resize it without losing quality. You can follow our guide to create your own logo for free or by hiring a designer. 
  • Photos. Clean product photography helps you put your best foot forward. I’ll be using mockups of my hot sauce bottles on a white background, along with some stock photos for lifestyle imagery. If you’re on a budget, you can shoot your own product photos, even with just a smartphone camera, or use free stock photos until you can shoot your own custom lifestyle photos.

1. Add your products

Why make an online store without anything to buy? Adding products should be one of the first things you do, because your products are what you’ll design the look and feel of your website around.

In your new Shopify store, go to Products > Add product to create your first product listing. 

Adding a product to Shopify store

There are a number of decisions we’ll be making on this page, so let’s break them down into steps.


Product pages are where customers go to learn about a product and decide whether or not to buy it. Details matter, and sharing the right information in the right way, from pricing to sizing, through text or visuals, can make all the difference. If you’re not sure what to include as you create your own online shopping website, you can look at others in your market for inspiration.

Your product title should make it clear what the product is. This is what customers will see as they browse your store and what will help them find what they’re looking for in your catalog. Try to keep it short and use your product description or variants (more on those later) to surface other specific information or product options, such as colors or sizes.

For our first product title, we’ll just use the name of our flagship hot sauce, Hot Enough Habanero.

Product descriptions describe and sell your product. They’re also a common source of writer’s block. The good news is you don’t need to be a professional copywriter to write a compelling product description. You just need to: 

  • Know who you’re speaking to. Think about what your customer needs to know to feel confident buying your product and try to communicate it in your description.
  • Highlight incentives. Do you offer a generous return policy or free shipping? Are your products eco-friendly? Consider what features, benefits, and offers really matter—and cut the fluff. Many stores mix text and icons to quickly communicate these selling points on their product pages. 
  • Anticipate common questions or objections. What might make a customer hesitate to buy? Are they afraid of buying the wrong size? Do they need to know what your products are made of in case they have allergies? Do they need to know that your products are ethically made? 
  • Make your text easy to scan. Make your descriptions easier to read with short paragraphs, bullet points, subheadings, bolded text, etc. Then ask yourself how quickly a visitor can pull out the information they need.
  • Help customers see themselves using your product. Customers can’t taste, feel, touch, or try on your products. Outside of product photos, you can bring your products to life by listing the materials you use, including a sizing chart, or sharing the story about how they’re made—it all depends on your product.

For a product like hot sauce, we can confidently assume customers care about the following details in particular when making a purchase: ingredients, flavor, quantity, how spicy it is, and what it pairs well with. So I’ve done my best to make all this information accessible at a glance for my store’s visitors. 

Product description example

In the Media section of your product page, you can upload any visual media that helps you share richer details about your products: photos, GIFs, videos, or even 3D models. 

Presentation makes all the difference. Help customers imagine owning your product. Help them see it in action or proudly displayed in their space. Here are a few points to remember:

  • Use high-quality photos that put your products in the best light. Avoid blurry or low-resolution images.
  • Try to maintain the same aspect ratio (i.e., the ratio between the width and height) across your product photos so that all your photos appear the same size. This consistency creates a cleaner, more professional appearance when you create your online store.
hot sauce photos
  • If you’re on a budget, most modern smartphones are capable of shooting high-quality product photos and you can use free photo editing tools to touch them up (like removebg, which lets you remove the background for free). 
  • After uploading an image, you can click on it to perform basic edits, such as cropping and resizing. You can also edit the Alt Text for accessibility to describe your photos to people who cannot see them. For example, I’ve written “a 150 ml bottle of Hot Enough Habanero by Kinda Hot Sauce” to help anyone with a visual impairment shop with me.

I’ll be using a single photo of a hot sauce bottle on a white background. But for products where the customer might need more visual information, such as clothing or jewelry, using multiple photos that offer additional angles or details can help improve customer trust.

hot sauce photo bottle 2

Now it’s time to set the listing price for your product. This is what customers will pay to buy your product.

Optionally, you can use the Compare at price field to communicate what the product would typically cost, especially in the case of a sale. For example, if we wanted to show savings on buying our hot sauce three-pack, we could enter the original price of three bottles here. However, I caution against using this without good reason, especially if you’re selling premium products, as it could cheapen their perceived quality.

The Cost per item field is also optional. If you like, you can use it to track your profit margin for an individual product. On the Shopify plan or higher, this lets you track profit in your profit report.

cost per item

While there are some exceptions, businesses that sell goods and services have to collect taxes each time someone orders from them, so we’ll check that box and configure our tax settings later. 

To keep it simple, we’ll assume that my per-product cost, or the cost to produce and package one bottle, is $5. If I sell each bottle for $15, I’ll be making a healthy margin that leaves some room for discounts and marketing.

product pricing chart

In reality, pricing is rarely so straightforward. Several variables can influence how you price your products, such as shipping costs, raw materials, overhead like rent or employees, the cost of your time, and, perhaps most important, the perceived quality of your products.


If we were dropshipping or using a print-on-demand service, we wouldn’t need to track inventory. But since Kinda Hot Sauces makes, sells, and ships its own hot sauce, we want to keep track of inventory in Shopify to know how much we have left of each sauce and how much more we need to produce as orders start coming in.

If it’s your first time selling online, you might see a few unfamiliar terms here, so we’ll quickly run through them.

  • SKU. A stock keeping unit is used to track and manage your inventory for specific products and variants. Create a consistent system using numbers or letters that makes it easy for you to identify what the exact item is at a glance (e.g., MHS-HEH tells me it’s the medium hot sauce, Hot Enough Habanero). 
  • Bar code. Bar codes (UPC, GTIN, etc.) are typically used if you’re reselling products or eventually want to add scannable bar codes to your items for easier inventory management. We can leave this blank for now since we’re making and selling our own products.
  • Quantity. This is how much of a specific product you have on hand. If you have multiple locations holding inventory and have them set up in Shopify, they’ll display here. In the case of my example, I’m starting out with a small batch of 10 bottles for each hot sauce and using my own space to hold inventory.
inventory quantity

Since it doesn’t take long to make more of my product, I can turn on “Continue selling when out of stock.” But you can turn this option off and mark items as “Sold out” if your inventory is limited or it takes longer to replenish your supply.


In the shipping section, you’ll enter details that will automatically calculate shipping rates and print the appropriate shipping labels for each order.

For my Kinda Hot Sauce store, we’ll check “This a physical product” and enter the following information:

  • Weight. The weight of one bottle on its own. I’m going to enter 0.5 pounds.
  • Customs information. This is important if you plan to sell internationally. We’ll put “Canada,” since Kinda Hot Sauce is made in and shipped from Canada, and use the search bar to find the Harmonized System code for condiments, which is 21309.

Setting the actual shipping costs and options that you’ll offer to your customers will come later on in this tutorial.


I’m not going to be setting up options for my products, but I still want to cover how to use Shopify to do this—since many Shopify store owners do.

If your product comes with different variants, like sizes or colors, instead of adding each one as its own product, you can simply add them as variants of the same product. Each option can have its own image, price, tracked inventory, and individual settings associated with it.

You can even drill down further on your options, for example, offering multiple colors that each come in different sizes.

product options

When you add variants to your product and hit Save to refresh the page, the MediaPricingInventory, and Shipping sections we covered above will need to be set for each specific variant. 

Since our product comes in one size and doesn’t have any variants, we’ll leave this section alone. If you’re selling distinct variants of the same product, however, be sure to edit each variant with the appropriate product page information. 


In the Organization section, you can label your products to help group them together and make it easier to manage your store’s product catalog, curate products for customers to shop, and apply rules or discounts to specific products. Here’s what each label means:

  • Product availability: You can choose from a multitude of sales channels, like Facebook Shops or Amazon, to list your products on, which we’ll go into later. For now, just make sure your product is available in the Online store or it will be hidden.
  • Product type: This is a product category that you can use to identify certain products (e.g., a t-shirt). Each product can have only one product type. We’ll just use “hot sauce.” 
  • Vendor: This is the manufacturer, wholesaler, or third-party vendor for the product. You can filter your product list by vendor, which can speed up ordering inventory. Kinda Hot Sauce is the manufacturer, so we’ll list it as the vendor.
  • Tags: Tags are keywords that you can associate with your product. You can add multiple tags to a product to help customers find it through your online store’s search bar. You can also use tags to automate actions in your store, like adding a product with a specific tag to a specific collection. I’m going to leave this blank since I don’t have any reason to use tags yet.
  • Collections: Collections are important. They let you organize and curate your products for specific purposes and audiences. For example, an apparel brand could create a collection based on products for women, products for men, a summer sale, or new arrivals. The same product can be included in multiple collections. We’ll be setting up our collections after we’ve added more products.
product categories

The search engine listing preview is where you can customize how a page appears in search engine results. It’s also where you can improve the discoverability of your products through search engines like Google. 

If you know what keywords your target customer is using to search for products like yours, you can work them into this section to increase your odds of showing up in search engine results over time. 

I used Ubersuggest, a free keyword research tool, to gauge how often people search for keywords related to my products. I spotted “habanero sauce” (5,400 searches a month) and “mild hot sauce” (590 searches a month) and “medium hot sauce” (50 searches a month) as keywords I may want to work into my product page.

SERP preview in Shopify admin

We’ll go into more depth about SEO later, but here are some quick tips for optimizing this section in the meantime:

  • Page title. Write your page title so it includes your target keywords while still being short and descriptive enough to click on. I’m going to focus on “medium hot sauce,” since it’s the most relevant to this product. Aim for under 60 characters if you can so your title doesn’t get cut off in search results. I’ll be using “Hot Enough Habanero | Medium Hot Sauce” as my page title.
  • Description. Use this space to surface any compelling information that might persuade searchers to click through when they see a link to your product in search results or on social media. I try to keep it short and sweet while expanding on the information presented in my page title.
  • URL and handle. Keep this simple, unique, and meaningful for people who are using search engines to find your product. I’ll be using “/hot-enough-habanero,”

Once we’re done, we can hit Save and preview our product page to see what it looks like. We can change the little details, like colors and fonts, later on when we start customizing our store. 

You can repeat this for each product you want to add to your store, while keeping in mind that you don’t need to add all your products in order to launch.


Now that we have at least a few individual products listed, we can start organizing them into collections under Product > Collections in Shopify.

Collections can be created to curate products to target a specific audience (e.g., products for children), a theme (e.g., bestsellers), or product category (e.g., accessories). You can decide if you want to manually add products to certain collections or automate what gets included/excluded based on price, tags, or other conditions.

Collections serve a variety of purposes, such as: 

  • Pulling certain products that you want to display in a section on your homepage 
  • Linking to collections of products in your navigation or on your homepage to help different audiences quickly navigate your catalog
  • Curating items you want to put on sale (you can apply discounts to specific collections of products)

For now, I’ll be creating a collection for our medium hot sauces. That’s because I want to only include my three individual hot sauce products, while excluding the three-pack bundle. This way, I can show off the individual flavors and highlight the bundle separately. 

I’m going to fill out the collection title and description based on how I want to greet visitors when they land on this collection page. The search engine preview can be filled out using the same best practices we followed for the product pages. You can also set a collection image, which will be pulled to represent your collection when we get into customizing the look-and-feel step of making an online store.

hot sauce collections

2. Create online shopping key pages for your store

So far, we’ve focused on products. But you need more than just products when you create your own online shopping website. It needs to help shoppers understand your business, give them reasons to trust you, and make other essential details available to customers who are looking for them.

You can create most of these pages under Online Store > Pages.

You don’t need to have all your pages ready for launch, but some of the most helpful ones to create include:

  • Contact page. This page gives customers clear ways to reach you if they have questions or points them to a place to find answers, such as an FAQ page.
  • About page. An About page connects personally with customers, explains your business model, and/or shares the reason you started your business. A persuasive About page can go a long way in earning trust for new brands—keep this in mind when you create your online store.
  • FAQ page. A frequently asked questions page helps alleviate some of the more common customer support inquiries. 
  • Policy pages. There are certain legal pages customers expect and that can help protect you in case of disputes, such as your return policy and privacy policy, that you can set up under Settings > Legal.

To create our online shop, and for the purposes of this tutorial, we’ll go over how to create an About page (called “Our Story”), a Contact page, and essential policy pages (Privacy Policy, Shipping Policy, and Terms of Service), but you can create whatever pages you think will help you earn your customers’ trust.


About pages are a great way to embrace the “small” in small business and earn trust as a new merchant as you create your online shop.

You can have a video introducing yourself as a founder, links to awards and press mentions, images that explain your supply chain, or anything that helps this page tell your customers who you are and what you’re about.

For Kinda Hot Sauce, we’ll make an online store with a simple About page, written like a letter to the customer that explains our philosophy and our reason for starting the business. 

When someone visits my store and they’re not quite sold on making a purchase, I want them to be met with an endearing and heartfelt message if they choose to visit my About page to learn more.

Since we’ll be relying mostly on text, I’ll use the formatting options available in the toolbar to make the copy more eye-catching.

about page set up

Just like you did for your products, you should also customize the Search engine listing preview section of your pages based on what you want the URL to be and how you want the page to appear in search engine results.


Your Contact page is what customers will look for to ask a question or get support.

Most Shopify themes let you create one easily. Simply create a new page, go to the Template section on the right side, and choose the Contact template. This should add a form to your page. You can then write some instructions to help customers get in touch or even link out to other pages, like an FAQ, to help shoppers troubleshoot their own problems first.

contact page example

There are also live chat apps you can install to make support even more accessible to shoppers.


Policy pages are standard practice for online businesses. They give your customers a place to understand how you conduct your business and what to expect from you. They also help protect you in case of a customer dispute.

Under Settings > Legal in Shopify, you’ll be able to generate templates that you can customize according to your business and local laws:

  • Return policy. What’s your policy regarding returns and exchanges? How long do customers have to initiate a return? What condition does the product need to be in? A generous return policy can help customers buy from you with confidence.
  • Privacy policy. A privacy policy describes how you collect information about your customers.
  • Terms of service. Your terms of service policy is an agreement between you and your customers outlining how you will operate and what rights you reserve.
  • Shipping policy. A shipping policy helps you set customer expectations around shipping costs, manufacturing times, and delivery speeds for the regions you ship to.

(Please note that these templates aren’t legal advice and should be adapted when you create your online shop.)

3. Make an online store that’s completely customized

Now that we’ve got some products in our store and some pages ready to go, it’s time to head over to Online Store > Themes in Shopify and start thinking about what we want our website to look like.


The first step is to choose a theme: a template we install in our store that we can use as a starting point for design as you build your own online store. The Shopify Theme Store is home to both free and paid themes, each with its own set of styles and features. 

Shopify free themes

Some themes were made for larger product catalogs, while others are for single-product businesses. Others are made for certain industries or types of businesses, such as the Express theme for restaurants.

Here are some key points to consider when choosing the perfect theme for building your own store:

  • Each theme comes with multiple styles, so be sure to shop around for a theme and style based on how large your product catalog will be and the kind of aesthetic you want for your store. You want to create the online shopping you’ve envisioned.
  • Consider whether the theme you’re looking at has any built-in features you need, like a search bar that auto-completes queries or a section that displays press mentions. Keep in mind that you can also find free and paid Shopify apps that add additional functionality when you create your store website.
  • Don’t pick a theme based on colors or fonts. These are all things you can customize later. You can even make your theme truly unique by hiring a Shopify Expert to customize it for you.
  • You can try out a paid theme before you purchase it for a one-time fee.
  • Above all, keep in mind that you are not stuck with the theme you pick. If you change your mind later, you can preview other themes, install them in your current store, and customize them without having to recreate your product pages. 

After playing around with a few free themes like Debut and Narrative, I narrowed it down to Brooklyn (Playful style), because Kinda Hot Sauce has a small product line and doesn’t require many features to launch on the right foot. I like the modern layout of the product grid, the simplicity of the navigation menu, and the emphasis Brooklyn puts on visual branding.

shopify theme homepage

Each theme is made up of sections that you can rearrange, add, remove, or temporarily hide. Sections can help you decide on the presentation of your store’s homepage and try out different layouts.

When determining your homepage design, think about the goals a homepage needs to accomplish and determine how they apply to your specific business:

  • Prioritize first-time visitors and help them quickly understand what your business is and what you sell.
  • Accommodate returning visitors and make it easy for them to navigate to the products and pages they’re looking for.
  • Try to build interest in your products and trust in your business with every scroll.
  • Create clear paths for your visitors to take based on their intent to purchase. You might highlight an About Us page for people who want to learn more about your business, or your various collections to let visitors self-select the products they’re interested in.
  • Design your homepage with the assumption that many of your visitors will be browsing it on their mobile devices. 

You will revisit and rework your homepage over time. Don’t let the pursuit of perfection keep you from moving forward with your launch.

For Kinda Hot Sauce, I’m going to use these sections to do the following:

  1. Slideshow (with a single slide) to capture interest immediately with clever copy that explains why this isn’t your typical hot sauce brand. “Not the World’s Hottest Hot Sauce” breaks expectations while communicating what my brand is about with the tagline, “Spice that’s nice.” I’ve also added an overlay and increased the overlay opacity to ensure my text is legible when it displays over my image.
  2. Featured collection to showcase the three different hot sauces in the Medium Hot Sauce collection I made earlier. I’ll expand on the impression made in the slideshow with a bold statement about my products: “Delicious hot sauce doesn’t have to be deadly.”
  3. Image with text to sum up my brand’s positioning and surface my store’s reason for being with a link to its About page. I’m going to use my logo as my image for now, but you could use a photo of you, the founder, or an image that represents your brand well.
  4. Newsletter to entice people to join my email list. Not everyone who visits my store will be ready to buy. By offering them a reason to opt in to my email list (mildly spicy recipes, in this case) I can build my email list when I start driving traffic to my store.
  5. Featured product to highlight my three-pack hot sauce bundle (and the savings they’ll get) to uncertain customers. I put this last to offer one final path to purchase for customers who scroll to the end of my homepage without clicking anything. 

In the future, however, I could expand my homepage to include a section that explains exactly how hot “hot enough” is, or a blog post gallery sharing recipes that involve my hot sauces. I won’t know for sure if the decisions I make on my homepage are the right ones until I start marketing, but I feel good about this layout.

As you design your own homepage, prioritize information ruthlessly. Less is usually more. Instead of trying to cram as much as you can onto your homepage, direct visitors to supporting pages that help sell them further on your business or explain non-essential information.


The Header section is where you’ll make changes to the topmost area of your online store, which includes your navigation menu, cart, and logo.

We’ll focus mostly on creating a clear navigation menu, as this is how people will find their way around your website.

There are three main forms of navigation you can set up in the header section: 

  • Main navigation. This is the top menu where you can prioritize the main navigation paths you want to offer customers. 
  • Footer navigation. This is where you keep links to non-essential pages that might distract new visitors but still need to be available for those who need to find them. Most online shoppers will know to look here for information like your return policy or Contact page. 
  • Search. You can enable the search bar in the header to help visitors directly navigate to what they’re looking for. This is especially useful if you have a large catalog of products and many pages on your website.

You don’t want to overwhelm people with too many options from the get-go. Instead, you can organize your navigation to prioritize the actions you want visitors to take—with a focus on shopping, of course.

For Kinda Hot Sauce, I’m going to create a simple navigation structure where I:

  • Surface my medium hot sauce Collection and three-pack bundle under the homepage with a Featured Collection section.
  • Nestle my Our Story page with an Image with text section.
  • Include a bestselling product using a Featured product section.

I’ll also be creating another menu for my Footer to surface my non-essential policy pages at the bottom section of my website.

menu in shopify store builder

Tip💡: You can create a dropdown menu without linking out to a page by entering a # under Link instead of a URL and dragging any submenu items you want to include under it.


Colors and typography play a big role in your brand’s visual identity and should be a top consideration when you build your own online store. Under the Theme Settings tab in the online store editor, you’ll be able to customize the look and feel of your overall online store, including colors and typography.

Even if you’re not a designer, you can still build your own store and pick font and color pairings you feel good about using the following tips:

For colors

  • Consider the psychology of color and how different colors make people feel (e.g., red makes people feel hungry, yellow suggests safety, and purple can have a royal quality to it).
  • Use contrast to highlight important features of your homepage, such as buttons.
  • Use a tool like Coolors to cycle through different color palettes to find colors you like and their associated hex code.
  • Don’t be afraid to go with your gut or just keep it simple if you’re in doubt (even if it’s just a basic black and white color scheme).

I came up with the following color palette for Kinda Hot Sauce because I want it to look bold and colorful. I probably won’t end up using all of them, but I have enough to mix and match to find a combination I like:

  • #392B58
  • #FF0035
  • #F7EE7F
  • #654597
  • #574AE2


  • Try to pick two fonts (a maximum of three) to use across your store. 
  • Choose a body font that is easy to read (sans serif fonts like Helvetica are generally easier to scan on a screen).
  • Use a tool like FontJoy to experiment with different font pairings. 

For our store, we’ll be keeping it simple with two fonts:

  • Headings: Lora
  • Accent text: Roboto
  • Body text: Roboto

Tip 💡: While you’re in your Theme Settings, you can set a Favicon (usually your logomark), which is the icon that will display in browser tabs, bookmarks, and other locations. If you look at the tab of this page, you’ll see the Shopify logo. That’s our favicon.


Under Theme Settings, you can also customize the look of your checkout. At the very least, it’s a good idea to add your logo to your checkout to give it a branded feel.

If you need to, you can also customize how your checkout works by clicking through to your checkout settings (or going to Settings > Checkout).

Checkout settings

Here’s a quick rundown of the choices you can make regarding your checkout:

  • Customer accounts. You can choose whether you want customers to create an account at checkout. This can be useful if you’re running a wholesale or members-only store. We’ll be disabling it for our store since we don’t want to introduce unnecessary friction to our checkout experience.
  • Customer contact. You can let customers choose how they want to be contacted by you after placing an order (email or SMS text messages). I’ll select “Customers can only check out with email” for now to keep it simple and focus on building an email list I can market to.
  • Form options. Here you can decide whether extra information like a first name or company name is hidden, optional, or required at checkout. Since we don’t need all this information to fulfill every order for Kinda Hot Sauce, I’m going to make most of them optional. 
  • Order processing. You can find options to streamline the ordering process or add an additional confirmation step. To save customers some time, we’ll use the customer’s shipping address as the billing address by default and enable autocomplete for addresses.
  • Marketing consent. Let customers subscribe to your marketing emails and SMS at checkout. Since we want to connect with customers after they purchase, it’s a good idea to toggle these on. 
    • Tipping. You can let customers add a tip to their online purchase to show support for your business.
    • Abandoned checkouts. When a customer reaches your checkout and decides not to complete their purchase (this can happen for any number of reasons), you can set up an automated reminder email for these shoppers. We’ll set up our automated email to go out 10 hours after someone abandons their checkout, while our store is still fresh in their minds and they may have more time to reconsider their purchase. 

    When in doubt, prioritize choices that reduce the friction of checking out for the majority of your customers.


    Feedback is a gift, especially when you’ve been spending so much time working to create your own online shopping website. Fresh eyes can often spot areas to improve that you don’t and provide invaluable insights you can use to make tweaks to your store.

    By default, your store is password protected, but you can give people the password to check it out. You can find your password (or change it) under Online Store > Preferences.

    Some other great places to go for feedback include:

    • People close to you who you can rely on to give honest, constructive feedback
    • Subreddits that your target customers may subscribe to
    • Facebook groups
    • The Shopify Community’s Feedback on my store forum

    When I shared Kinda Hot Sauce for feedback, the following areas were mentioned to focus on for improvement: 

    • The copywriting on my product pages could be more focused on who my brand is for (responsible hot sauce lovers).
    • A few people mentioned how “charming” the About page was and how it made them want to buy from this business. I could carry that charisma into the rest of my copywriting and campaigns when I start marketing.

    Take both the good and the bad with a grain of salt as you incorporate feedback into your store. The best form of feedback you’ll get is when you start actively marketing your business.

    4. Set up shipping

    Shipping can be one of the most complex considerations involved in running an ecommerce business. Between product weights, packaging costs, shipping destinations, carrier rates, and your potential profit per order, there are a lot of variables to juggle.

    Luckily, we can boil it down to a few main approaches, which you can even blend together, depending on the unique needs of your business, to find a shipping strategy that works for you:

    1. Offer free shipping. Free shipping can be an effective incentive for customers to shop with you, whether it’s applied to certain products, order amounts (e.g., if they spend over $50), or regions of the world. Keep in mind that you will need to factor this into the retail price of your products if you plan on absorbing the cost of shipping on behalf of your customers.
    2. Charge real-time carrier rates. Shopify integrates in real time with various carriers like USPS and Canada Post to generate shipping options and live pricing. This allows your customers to choose the exact service and price they want. You can take advantage of discounted rates through Shopify Shipping.
    3. Charge a flat rate. Flat-rate shipping works best when your products have similar sizes and weights, making actual shipping expenses easier to predict.
    4. Offer local pickup/delivery. You can also give local customers the option to pick up their online order at one of your locations, setting specific notification settings, pickup instructions, and other details for each location.

    For more advice on creating a shipping strategy, you can read our Beginner’s Guide to Ecommerce Shipping and Fulfillment. Remember that, like most of what we’ve done so far, this is something you can revisit and adjust over time.

    For Kinda Hot Sauce, since it’s located in Canada, we’re going to set up our shipping in the following way to illustrate some of the various approaches you can take:

    • An $8 flat rate to ship to Canada and the US
    • Free shipping to Canada/the US when you spend $30 or more
    • Real-time carrier rates for the rest of the world

    About Shopify Shipping: With Shopify Shipping, you can get discounted rates, print shipping labels in Shopify, and manage order fulfillment, all in one place.

    Setting up our shipping zones

    You can implement your shipping strategy under Settings > Shipping and delivery in Shopify. Here, you’ll be able to create shipping zones where you can set your rates for shipping to customers in certain countries.

    Shipping settings for starting an online store

    Setting conditional shipping rates

    Within the shipping zone we just created, we can use the Add rate button to create specific rates based on certain conditions. For example, we can offer free shipping based on the condition that an order reaches a certain value threshold. Or we can increase the shipping rate if the order exceeds a certain weight. 

    Generally, you can save time and money on shipping while making more per sale by encouraging customers to add more items to their order. So we’ll use free shipping on orders over $30 (two bottles of hot sauce or the three-pack bundle) as an incentive for customers to spend more.

    shipping rates

    Setting up real-time calculated shipping rates

    Real-time shipping rates are based on the shipping details you entered when adding your products and package dimensions on the Settings > Shipping page. Customers can then choose their preferred service and rate at checkout. 

    You can also adjust these rates to include a handling fee to account for extra costs, like packaging or your time, on top of the courier service’s rates. 

    editing rates

    5. Set up taxes

    As a business that sells goods or services, you have to collect taxes to send to the government each time someone orders from your store (some exceptions apply, such as for digital goods in many jurisdictions). 

    Shopify will help you automatically handle most tax calculations using default sales tax rates around the world. Even so, it’s a good idea to conduct some research or ask a tax professional to ensure you’re charging the correct amount of sales tax. 

    You can override the default tax settings if there are specific requirements for your region, such as taxes for specific products or for shipping. 

    Go to Settings > Taxes and Duties in Shopify to set up your tax regions. Here, you can edit the default rates, if you like, or apply overrides if specific conditions are applicable in your region or to your products. 

    Since Kinda Hot Sauce operates in Canada, we’ll set up our default tax rates for Canada. If you have a tax number, you can enter it here or you can do so later. You’ll be able to see how much tax you’ve collected under Analytics > Reports.

    Tax settings in Shopify dashboard

    None of this should be taken as tax advice and you should consult with a tax professional if you’re uncertain about your tax situation. Shopify doesn’t file or remit your sales taxes for you. 

    5. Connect a payment gateway

    We’re in the final stretch! Next up is deciding your store’s payment methods and how you, as a store owner, will get paid.

    Go to Settings > Payments to set up your payment provider. Shopify has made it easy to start accepting all major forms of payment with Shopify Payments.

    As long as you operate your business in one of the supported countries and aren’t considered a prohibited business, you can activate Shopify Payments in just one click and pay 0% in extra transaction fees. You can also choose from over 100 third-party payment providers here or offer your customers additional payment options, such as PayPal.

    In my case, I’ll Complete Account Setup for Shopify Payments by entering my business and banking information. I can also Manage my settings for Shopify Payments and do things like:

    • Choose the payment options I want to offer, like different credit cards (e.g., Visa), and accelerated one-click payment options like Apple Pay and Shop Pay. Shop Pay is Shopify’s one-click payment option that lets any customer of any store with Shop Pay enabled save their payment information for future purchases.
    • Sell in multiple currencies, which will automatically convert your prices into the customer’s currency if you enable it. Since we’re selling mostly in Canada and the US, we’ll add the US dollar and the Canadian dollar to our enabled currencies.
    • Set your payout schedule. You can receive your payout daily, weekly, or monthly—it all depends on your preferences when it comes to your cash flow.
    • Toggle extra fraud prevention measures such as CVV and postal/ZIP code verification to add an extra layer of security.
    • Customize how you appear on your customer’s bank statements. We’ll use KINDAHOTSAUCE to make our brand recognizable to customers.

    The currency you sell your products in can be set under Settings > General. I’m going to be selling in US dollars since it will be familiar for both US and Canadian customers.

    6. Choose a business structure

    Now you’ve finished all the fun parts of starting an online store: choosing your name, building your site, finding products, writing product descriptions. But before you launch, you want to make your new business legal. 

    While it’s not the most fun part, incorporating your business is a must. A legal entity recognized by the government also protects your personal assets if something goes wrong. It also helps you:

    • Potentially receive a lower tax bill
    • Secure business funding more easily
    • Create retirement plans
    • Separate credit rating from your personal score

    Common business structures for new business owners include:

    • Sole proprietorship. An unincorporated business without legal distinction between the company and the individual running it. It qualifies as a non-employer business and is the most straightforward to set up and manage. About 40% of small business owners have a non-employer business as their main source of income.
    • Partnership. A partnership is a single business with two or more owners. Each owner contributes to the business via funding, property, labor, or skill. Partners share responsibility and profits. 
    • Limited liability corporation (LLC). An LLC is a hybrid business structure that combines partnership with the liability protection found in corporations. 

    7. Get your store ready for launch

    With all the work we’ve done so far, we could actually launch our store now if we wanted to. We would just disable the password protection under Online Store > Preferences, which is the final step to flip the open sign and let people in to start buying our products. 

    In fact, if you’re in a rush to go live, you could skip some or all the following steps and revisit them later when you have time. 

    But in this tutorial, I’m going to ensure that my store not only makes a strong first impression and offers a smooth customer experience at launch, but is also in a good place for me to start marketing.

    That said, here are the final steps we’ll be going over: 

    1. Adding a custom domain
    2. Installing relevant sales channels
    3. Customizing your email/SMS notifications (Optional) 
    4. Setting up your store for marketing (tracking and analytics)

    Adding a custom domain

    Buying a domain is like claiming land on the web. That’s why it’s called a “web address.”

    A custom domain is a fully branded URL that replaces the default URL that was created based on the store name you chose at setup (e.g., you could buy to replace as your public URL).

    Under Settings > Domains you can buy your domain directly through Shopify in a matter of seconds, or you can transfer your domain from another registrar and connect it to your store

    buying a domain

    Since the .com is taken, I’ll be buying the .shop extension for KindaHotSauce through Shopify. is now my store’s URL.

    Installing relevant sales channels

    One of the advantages of learning how to use Shopify to power your business is that your online store is just one of many sales channels you can use to sell your products. You can create online shopping in a variety of places, selling your products to additional sales channels to meet your customers where they are, all while keeping track of your products, inventory, and reporting in the same Shopify account so you always know what’s going on in your business.

    While you don’t need to connect all of them right away to create your online store, it’s good to have them in mind when you’re ready to explore new ways to get your products in front of the right shoppers.

    Not every sales channel will be relevant for your unique business, but here are some that are worth highlighting:

    • Shopify POS. Our point-of-sale solution for accepting in-person payments and easily syncing physical retail sales with your online Shopify store and inventory.
    • Social networks. You can sell your products through a Facebook Shop on your Facebook page, product tags in your Instagram posts, Pinterest, and more.
      • Wholesale. You can sell in bulk through your website or through Handshake
      • Marketplaces. Many shoppers start their purchasing journey on marketplaces like Rakuten or eBay.
      • Google channel. Google is the most popular search engine in the world. With the Google channel, you can run Google Shopping campaigns and list your products for free in the Shopping tab in Google search results. 
      • Buy Button. If you have an existing website or blog where you want to sell your products, you can install the Buy Button sales channel to embed your products onto another webpage, allowing customers to purchase them and check out there. You can even create checkout links to send directly to a customer and have them jump straight to checkout.
      sales channel

      You can quickly add sales channels by clicking the + button next to Sales channels or view our full list of sales channels in the Shopify App Store. Then, on your Product pages under Product Availability, you can choose which products are available on which sales channels.

      I’ll be considering the Facebook and Instagram channels for sure, since a brand like Kinda Hot Sauce will rely heavily on social media marketing.

      Customizing your email notifications (optional)

      Shopify comes with a series of ready-to-use automated email and SMS notifications to let customers know about order confirmations, status updates, and more. 

      I’ll be leaving them alone for now, but if you need to customize these for any reason—to communicate specific information or simply reflect your brand better—you can edit these notifications under Settings > Notifications.


      8. Launch your store 🚀

      I’m finally ready to launch! Is my store perfect? No. But I feel good enough about it to bet time and money marketing it and learning from the feedback I get to make it even better over time.

      I can remove my password page (under Settings > Preferences) and start telling the world I’m open for business.

      The journey to create an online shop ends here for this demo store. But it’s just beginning for you. Here are some next steps and resources to help you ramp up your business after launching:

      9. Market your store

      Marketing is different for every business, but regardless of your strategy, it’s important to set up the right foundation as soon as you can so you can get the most out of your efforts as you drive traffic to your store. 

      In particular, I want to cover the fundamentals of nearly every ecommerce marketing strategy that are important to know for new store owners.


      Shopify Reports (under Analytics > Reports) not only helps you monitor traffic and sales generated by your store across all your sales channels but also serves as a treasure trove of great insight for improving your business over time. 

      You can learn where your traffic and sales are coming from, your overall online store conversion rate, traffic and sales over time, and more.

      For more granular analytics and flexible reporting, you can set up Google Analytics for free.

      Facebook pixel

      Have you ever visited an online store, considered a product, but left without buying it, only to see an ad for it a few days later? Or have you ever seen an ad for a product from a business you’d never heard of that seemed like it was made for you? 

      That’s made possible through something called the Facebook pixel, an intelligent code that learns from how people interact with your brand and your website—from liking your social media posts to making a purchase—and makes it possible to personalize how you advertise to them over time.

      The Facebook pixel learns from all the traffic you send to your online store, so if you plan on advertising on Facebook or Instagram at any point in the future, it’s important to have your Facebook pixel set up.

      You can get clear instructions on how to set it up for your Shopify store by using our free Facebook marketing app (note that this process will require you to also set up a Facebook page and ad account for your business).

      Search engine optimization (SEO)

      Many shoppers turn to Google and other search engines as part of their purchasing journey, whether it’s to find a product they saw or heard about through a friend or they’re conducting some comparison shopping for a purchase.

      Helping your online store’s pages and your products appear in these search results can create passive streams of relevant traffic for free. However, it takes time to grow this source of traffic, especially if you’ve only just created your store website.

      You can lay the right foundation through a practice called search engine optimization, which we were first introduced to when we set up our Products and Pages in our store. 

      Other areas of your store where you’ll want to keep SEO in mind are the title and meta description fields, which can be found under Online Store > Preferences. For Kinda Hot Sauce, I want to make sure I include my brand name and a description of what my business is about, based on the keywords people might search for to find my business. 

      You can use a free keyword research tool like Ubersuggest or Keyword Surfer (Chrome extension) to estimate how many times people search a specific query in a month and what types of searches happen around that keyword. Estimated monthly search volumes aren’t always 100% accurate, and the more popular a search is, the more competitive it usually is.

      Always remember that the job of a search engine is to show the most relevant results to the user, so you should try to prioritize keywords that are directly relevant to your business. 

      Let’s take Kinda Hot Sauce as an example to illustrate some of the key findings that can come out of even the simplest keyword research: 

      • “Medium hot sauce“ and “mild hot sauce” come up with 480 and 40 estimated monthly searches, respectively. Since they relate closely to what my business is about, I can prioritize them in my homepage title and description.
      • Many people also search for a variety of recipes for spicy foods (e.g., “how to make crispy hot wings”), meaning I could introduce a blog later to create content around searches related to recipes that involve hot sauce.
      SEO optimization in Shopify dashboard

      While I’m here, I’m also going to add a Social sharing image to make sure that I create a strong first impression whenever a link to my store is shared on social media or in direct messages.

      Recommended: Check out our SEO checklist for other steps you can take to help your store show up in relevant search engine results. 

      Create a successful online store today

      You can sell anything online these days, including handmade products, courses, graphic design services, custom printed t-shirts and other apparel, home-baked items, and more. As you can see, creating an online storefront is easy when you follow the simple steps above. It’s low cost upfront and can help you start your own business in no time.Illustration by Marina Verdu

      Frequently asked questions about starting an online store

      Can I start an online store with no money?

      You can create an online store for free with Shopify, no coding required. If you want to start selling online, you can try Shopify free for 14 days. After that, plans start at $29.00 USD/month.

      Where can I sell products online?

      1. Amazon
      2. eBay
      3. Handshake
      4. Bonanza
      5. Ruby Lane
      6. Etsy
      7. Chairish
      8. Swappa

      How do I make an online store?

      Set up an online store on an ecommerce platform like Shopify, add the products you want to sell, create key pages for your store, pick a theme and customize your online store, customize your shipping settings, configure your tax settings, set up your payment gateway and payouts, prepare your store for launch, and then launch and start marketing your store.

      Is online selling profitable?

      Yes, it is profitable to be an online seller today. More than 50% of consumers today choose to purchase their day-to-day necessities online. Selling for a profit includes finding your niche, attracting ideal customers, and marketing products with a price tag customers are willing to pay that have a good profit margin.

      How to create your online store without inventory?

      You can create your online store as a dropshipper or print on demand seller which requires no inventory to get started.


      Collection – Add A Hover Effect To Product Images On Your Collection Pages

      You can add a hover effect to your product images on the home page and on collection pages. When a customer moves the cursor over a product image, the image will change to show either an alternate product image, custom text, or a combination of the two:


      Add CSS to your stylesheet

      To add a hover effect, you will need to add some CSS code to your theme’s stylesheet:

      1. From your Shopify admin, go to Online Store > Themes.
      2. Find the theme you want to edit, and then click Actions > Edit code.
      3. In the Assets directory, click theme.css.liquid. If your theme doesn’t have a theme.css.liquid file, then click styles.css.liquid, or another file with a .css.liquid file extension.
      4. At the very bottom of the file, paste this code

      /* ===============================================
      // Reveal module
      // =============================================== */

      .reveal .hidden { display: block !important; visibility: visible !important;}
      .product:hover .reveal img { opacity: 1; }
      .reveal { position: relative; }
      .reveal .hidden {
      position: absolute;
      z-index: -1;
      top: 0;
      width: 100%;
      height: 100%;
      opacity: 0;
      -webkit-transition: opacity 0.3s ease-in-out;
      -moz-transition: opacity 0.3s ease-in-out;
      -o-transition: opacity 0.3s ease-in-out;
      transition: opacity 0.3s ease-in-out;
      .reveal:hover .hidden {
      z-index: 100000;
      opacity: 1;
      .reveal .caption {
      position: absolute;
      top: 0;
      display: table;
      width: 100%;
      height: 100%;
      background-color: white; /* fallback for IE8 */
      background-color: rgba(255, 255, 255, 0.7);
      font: 13px/1.6 sans-serif;
      text-transform: uppercase;
      color: #333;
      letter-spacing: 1px;
      text-align: center;
      text-rendering: optimizeLegibility;
      .reveal .hidden .caption .centered {
      display: table-cell;
      vertical-align: middle;

      @media (min-width: 480px) and (max-width: 979px) {
      .reveal .caption {
      font-size: 11px;

      5.Click Save.

      Edit the code for your product images

      To edit the code for your product images:

      1. In the Snippets directory, click product-grid-item.liquid.
        If your theme doesn’t have a product-grid-item.liquid file, then look for one of the following:
        • product-card.liquid
        • product-card-grid.liquid
        • product-loop.liquid
      2. Find the HTML img tag for your product images by searching for <img. The code for the tag varies theme to theme, but always starts with <img, and ends with either > or />. It might look similar to this:

        <img src=”{{ featured.featured_image.src | img_url: ‘450×450’ }}” alt=”{{ featured.featured_image.alt | escape }}”> 
      3. On a new line above the img tag, paste the following code:

        <div class=”reveal”>
        On a new line below the img tag, paste the following code:

        The result should look like this:

        <div class=”reveal”> <img src=”{{ featured.featured_image.src | img_url: ‘450×450’ }}” alt=”{{ featured.featured_image.alt | escape }}”> </div> 
      4. On a new line below the img tag and above the closing </div> tag, add the code that changes what is shown on hover. The code that you add will vary depending on whether you want to show an alternate product image, custom text, or a combination of the two. Follow the steps for the customization of your choice.

      Show an alternate product image on hover

      1. On a new line below the img tag and above the closing </div> tag, paste the following code:

        <img class=”hidden” src=”{{ product.images.last | img_url: ‘450×450’ }}” alt=”{{ product.images.last.alt | escape }}” />
        Your code should look like this:

        <div class=”reveal”> <img src=”{{ featured.featured_image.src | img_url: ‘450×450’ }}” alt=”{{ featured.featured_image.alt | escape }}”><!– this is your original image tag –> <img class=”hidden” src=”{{ product.images.last | img_url: ‘450×450’ }}” alt=”{{ product.images.last.alt | escape }}” /> </div> 
      2. Click Save.

      Show custom text on hover

      1. On a new line below the img tag and above the closing </div> tag, paste the following code:

        <div class=”hidden”> <div class=”caption”> <div class=”centered”> YOUR TEXT </div><!– end of .centered –> </div><!– end of .caption –> </div><!– end of .hidden –>
        Replace YOUR TEXT with the text of your choice. You can use HTML and Liquid tags, for example:

        <div class=”hidden”> <div class=”caption”> <div class=”centered”> <p>{{ product.title }}</p> <p>{{ product.price | money }}</p> </div><!– end of .centered –> </div><!– end of .caption –> </div><!– end of .hidden –>
        The example code above shows the title and the price of a product when you hover over the image.

        Your code should look like this:

        <div class=”reveal”> <img src=”{{ featured.featured_image.src | img_url: ‘450×450’ }}” alt=”{{ featured.featured_image.alt | escape }}”><!– this is your original image tag –> <div class=”hidden”> <div class=”caption”> <div class=”centered”> YOUR TEXT </div><!– end of .centered –> </div><!– end of .caption –> </div><!– end of .hidden –> </div><!– end of .reveal –>. 
      2. Click Save.

      Show an alternate product image with custom text on hover

      1. On a new line below the img tag and above the closing </div> tag, paste the following code:

        <div class=”hidden”> <img src=”{{ product.images.last | img_url: ‘450×450’ }}” alt=”{{ product.images.last.alt | escape }}” /> <div class=”caption”> <div class=”centered”> YOUR TEXT </div><!– end of .centered –> </div><!– end of .caption –> </div><!– end of .hidden –>
        Your code should look like this: 

        <div class=”reveal”> <img src=”{{ featured.featured_image.src | img_url: ‘450×450’ }}” alt=”{{ featured.featured_image.alt | escape }}”><!– this is your original image tag –> <div class=”hidden”> <img src=”{{ product.images.last | img_url: ‘450×450’ }}” alt=”{{ product.images.last.alt | escape }}” /> <div class=”caption”> <div class=”centered”> YOUR TEXT </div><!– end of .centered –> </div><!– end of .caption –> </div><!– end of .hidden –> </div><!– end of .reveal –> 
      2. Click Save.

      Shopify BFCM Black Friday Cyber Monday 2021

      Your selling
      season starts now

      The holidays are around the corner. Whether you’re preparing for Black Friday, Singles’ Day, or Valentine’s Day, each week we’ll help you win with tools, tactics, and strategies to reach more customers around the world.

      Drive Conversions

      Make conversion a quick win, not a hard sell

      Shopping should be filled with joy, not friction. Make checkout the easiest part of the sale with one-tap checkout, and keep the sales conversation going with a marketing strategy across channels and touchpoints.


      Remove friction at checkout

      What do Shop Pay, Apple Pay, Facebook Pay, Google Pay, and Amazon Pay have in common? They save customer payment and shipping information so your customers can breeze through checkout and. Set up yours today.

      Accelerated checkouts and dynamic checkout buttons

      Accelerated or express checkouts save customer payment and shipping information so that returning customers can more quickly complete payment for their orders. When a customer returns to a store that offers an accelerated checkout method, their information is automatically filled in at checkout.

      Some accelerated checkout methods can use dynamic checkout buttons on product pages. By using dynamic checkout buttons, customers can skip the cart and go directly to the checkout from the product page, using the selected accelerated checkout method. Learn how to show dynamic checkout buttons on your online store.

      You can enable accelerated checkout buttons on your Shopify checkout for Shop Pay and for other payment providers that offer the options, including Apple Pay, Google Pay, Amazon Pay, and PayPal. To learn more about PayPal’s accelerated checkout options, see Supported PayPal providers.


      Boost average order value up to 50%

      Who doesn’t love flexible payment options? Now you can give customers the option to split purchases into 4 equal payments with no interest, fees, or impact to credit scores—while you get paid upfront in full.

      Set up Shop Pay Installments 


      Turn abandoned carts into sales

      It happens more than you think: Whether they get distracted or can’t make up their mind, sometimes customers need a nudge to complete their checkout. Install a marketing app to help recover more abandoned carts today.Install a cart recovery app 


      Attract more local sales

      Can shoppers in your area find you? When you sell on the Shop app and enable local pickup, your brand will automatically appear in searches for flexible shopping options. Connect with new shoppers today with Shop Local.

      Set up pickup and local delivery

      When customers are close to your business, you can offer unique, local methods for them to receive their products. This can speed up your fulfillment time and create a better experience for your customers.

      You can create local local delivery rates or “pick up in store” rates.


      Turn single sales into recurring income

      Know the most effective way to extend customer lifetime value beyond a one-off purchase? Subscription apps on your online store. Add one today to generate long-term sales and build long-term loyalty.Install subscription app 


      Connect with more shoppers

      Let’s bring a personal touch to online shopping. Turn this season’s shoppers into loyal fans by sharing products, discount codes, and more through Shopify Inbox, a free messaging app for managing your customer conversations.Set up Shopify Inbox 

      Delight Your Customers

      Put a touch of delight in every shopping moment

      Connection matters more than ever. From live chat to brand storytelling to personalized offers, invest in your customer relationships now for returns that last long after the season ends.


      Get discovered by shoppers

      Reach new customers by surfacing your products on Google’s Shopping, Search, and Images tabs. With Shopify’s Google channel, you can run paid ads on Google while setting your budget and managing everything in Shopify—and you only pay when an ad is clicked.Install Google channel 


      Inspire holiday shopping lists

      Pinterest is the destination for inspiration. Turn your products into discoverable pins with boosted visibility and inspire 400 million Pinterest users to take your products home this holiday season.Install Pinterest 


      Connect with customers on mobile

      24 million shoppers use the Shop app to find their next favorite independent brand. Showcase your products with a mobile storefront on Shop, then set up post-purchase campaigns and curated shopping lists to expand your reach and increase average order value.Install Shop channel 

      Deliver On Shipping

      Deliver an experience with every order

      An outstanding customer experience doesn’t stop at checkout. Ship the way your customers shop with a flexible omnichannel strategy that starts in your back office and ends in your customers’ hands.


      Fulfill orders more efficiently

      A solid order fulfillment process can improve your efficiency, costs, and customer experience—and set you up to handle holiday traffic with ease. Streamline your fulfillment process before peak season by monitoring your operations in real time.


      Fulfill orders more efficiently

      A solid order fulfillment process can improve your efficiency, costs, and customer experience—and set you up to handle holiday traffic with ease. Streamline your fulfillment process before peak season by monitoring your operations in real time.Explore order analytics 


      Save your customers’ time and money

      Give your local customers the flexibility to choose convenient fulfillment options when they checkout online. From local delivery to in-store and curbside pickup, local fulfillment options keep your customers coming back.Set up pickup and local delivery 


      Set clear shipping expectations

      Customers want to know when they can expect their order to arrive. Show them by surfacing estimated shipping speeds in checkout and benefit from increased customer confidence and conversions.Set up shipping speeds 

      Discover Your Data

      Power your next move with data

      Data pays. The more you understand your customers, the more you control your next business decision. Discover the power of insight and analytics in your holiday planning, whether for campaigns, product releases, or new markets.


      Unpack your product performance

      Put your money where your sales are. Identify your best selling products with ABC analysis, so you can stock up before peak season.

      ABC analysis by product

      The ABC analysis by product report is available on the Shopify plan or higher.

      The report gives each product variant a grade based on the percentage of your revenue that each variant contributed to over the last 28 days. The cost of the item does not factor into the calculation of an item’s grade. The timeframe cannot be adjusted, and will update daily to provide the most up-to-date information:

      • A-grade – Your top selling products that collectively account for 80% of your revenue.
      • B-grade – The products that collectively account for the next 15% of your revenue.
      • C-grade – The products that collectively account for the last 5% of your revenue.


      Stay in control of your inventory

      Don’t get caught without the right inventory on hand. Track and manage your products with Shopify, so you can stay in control of your largest expense this selling season.Set up inventory tracking 


      Make the most of every sale

      Be the one-stop shop for your buyers this holiday. Inspire them to take home even more gifts with upsell and cross-sell apps that increase average order value.Add an upsell app 

      Depend On Support

      Find support for your busiest time of the year

      Take control of your peak selling preparation with expert resources and product recommendations. Wherever you are in your selling journey, we’ll give you a clear path for growth—and support along the way. You’ve got this. And we’ve got the tools.


      Turn small payments into big purchases

      Give customers the flexibility to split their purchase into 4 equal payments for up to 53% higher conversion and up to 28% lower cart abandonment. Customers pay no interest or fees, while you get paid upfront.Set up Shop Pay Installments 


      Start the marketing conversation now

      The best way to get ahead of the busy season is by starting your email strategy now—a month or two before Black Friday and Cyber Monday. Set yourself up for high-impact events by planning, creating, and scheduling emails right in Shopify with the Shopify Email app.Add Shopify Email 


      Keep tabs on your real-time performance

      Live View is the place to experience the excitement of visitors becoming customers, wherever they are in the world. Tune in to your store performance by device or country, and capture the trends live as they happen.Explore Live View 


      Get started with a dropshipping business

      How does dropshipping work?

      No more up front inventory costs or shipping logistics. With dropshipping, products are sent directly from your wholesaler to your customers.

      1. Step oneYour customer places an order from your online store
      2. Step twoYour store automatically sends the order to your dropshipping supplier
      3. Step threeYour dropshipping supplier prepares your customer’s order
      4. Step fourYour dropshipping supplier ships the order directly to your customer

      How to find products to sell online

      Not sure where to start? Read the complete guide to finding, evaluating, validating, and sourcing a product to sell online.

      Jumpstart your dropshipping business with Shopify

      Launch for less

      Start your dropshipping business with minimal costs. Using a dropshipping supplier means saving on inventory space, and not paying for products until you’ve sold them.

      Work on what matters

      Fulfill and ship orders with only a few clicks. Dropshipping suppliers free up time to perfect your products, optimize your marketing, and talk with your customers.

      Sell globally

      Grow your business by selling to customers all over the world. Many dropshipping suppliers offer worldwide warehousing and fulfillment.

      Test for success

      Experiment with new products, suppliers, and sales channels. Dropshipping is a low-risk way to find what works best for you and your business.


      13 Shopify Apps for Finding Products to Sell (Without Shipping Them Yourself)

      Product sourcing apps available on Shopify.

      It’s hard to start a business without any products or ideas for things to make and sell. In fact, sourcing a supplier is often one of the first steps if you’re not creating the items yourself.

      But if you’re starting one on Shopify, there are dozens of product sourcing options to help you populate your store with in-demand items, partner with suppliers who specialize in certain goods, or even add your own creative spin to white label products.

      What is product sourcing?

      Product sourcing is the phase after you generate a business idea where you determine how you’ll acquire the products you want to sell. You can find a manufacturer for custom products, a wholesale supplier for third-party goods, or partner with a dropshipper.

      Many of the product sourcing options we’ll be covering in this list will let you employ a dropshipping fulfillment model, meaning that you won’t need to hold or manage inventory, or ship orders yourself—that’ll fall on the supplier you choose to partner with. This way, you’ll get to focus less on the logistics and more on building your brand, running effective ad campaigns, and providing great customer support.

      Learn more: Trending Products to Sell in 2020

      13 apps for sourcing products on Shopify

      1. Oberlo
      2. Handshake
      3. Printify
      4. Dripshipper
      5. Spocket
      6. Syncee
      7. Creative Hub
      8. Printful
      9. My Online Fashion Store
      10. Lulu Xpress
      11. Shapeways
      12. Modalyst
      13. MXED

      Template Icon

      Free Webinar:

      How to Find and Source a Winning Product to Sell

      In less than 40-minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.Register now

      1. Oberlo: Choose from millions of products to sell

      oberlo shopify app

      Price: Free plan available

      Oberlo is an official Shopify app that was built to make it easy to find products, add them to your Shopify store, and ship them directly to your customers.

      You can choose from millions of products across almost any niche market you can think of, curating them into a branded online store to serve a specific audience, like pet accessories for pet owners or smartphone photography gear for travelers.

      Best of all, Oberlo gives you data about how each product performs so you can make informed decisions about what you add to your store.

      Types of products you can sell:

      • Rings
      • Sunglasses
      • Watches
      • Apparel
      • Electronics
      • Phone accessories
      • And more

      Start your own store with a free 14-day trial of Shopify—no credit card required.

      Email addressStart free trial

      2. Handshake: Shopify’s wholesale marketplace

      Price: Free

      Handshake is a wholesale marketplace and product sourcing app built and operated by Shopify. This product sourcing app lets you choose from hundreds of thousands of products from brands all over the United States. (It is currently only available in the U.S.)

      The Handshake catalog contains a wide variety of products, making this product sourcing app a great way to find your next bestseller no matter your niche. Some of the top categories include:

      • Apparel
      • Candles
      • Stationery
      • Fragrances
      • Home and Living
      • And more

      3. Printify: Print-on-demand apparel and accessories

      printify shopify app for sourcing products

      Price: Free plan available

      If you’re looking for a way to inject some of your own creativity into what you sell, print-on-demand products are a popular choice. With Printify, you can choose from a large catalog of products to customize with your own designs.

      While Printify is free to use (you pay for the products on a per-order basis), you can also upgrade to a paid plan for $29/month, when you’re ready to scale, to improve your profit margins with a 20% discount on all products.

      With Printify, you can put your own designs on:

      • T-shirts
      • Hoodies
      • Tote bags
      • Coffee mugs
      • Wall decals
      • Posters
      • Beach towels
      • Notebooks
      • Pet beds
      • And more

      Interested in exploring how to build your own app for Shopify? Learn how to build a Shopify app on the Web Design and Development Blog.

      Learn more: How to Do Product Research: 15 Steps (+ Tips and Tools)

      4. Dripshipper: A quality coffee dropshipper

      dripshipper shopify app

      Price: $25 a month

      Do you consider yourself a coffee connoisseur, but are worried about selling a subpar product? Dripshipper, a coffee dropshipping app, might be for you. Whole beans are shipped on the same day they’re roasted for coffee that’s as fresh as can be.

      Upload your own logo, choose the kind of coffee you want to offer, and customize your labels to sell white label coffee under your own brand directly to your customers. You can even offer a coffee subscription, so customers can get a fresh bag delivered as their previous supply runs dry.

      The types of coffee products you can sell include:

      • Single-origin coffee (Laos, Papa New Guinea, Columbia, etc.)
      • 12/60 pack of single-serve coffee capsules
      • Decaf coffee
      • Custom coffee product (select origin, roast, size, bag, etc.)

      Learn more: Sell Coffee Online: How to Launch a Café.

      5. Spocket: US and EU suppliers

      spocket product sourcing app

      Price: Free plan available

      Spocket is another product sourcing app that lets you add products from dropship suppliers in the US and EU. It offers a large catalog of quality products and branded invoicing, plus fast shipping times.

      Through wholesale pricing, the service promises a 30-60% discount on the retail price of all products, enabling great profit margins for you to get creative with discounts.

      The products you can source through Spocket include:

      • Earrings
      • Apparel
      • Sports and outdoor equipment
      • Footwear
      • Bath and beauty items
      • And more

      6. Syncee: A global marketplace of suppliers 

      syncee product sourcing app

      Price: Free for 14 days (first 30 products)

      From inventory to reliability to delivery times, there are a lot of factors to consider when sourcing a supplier.

      With Syncee, you can browse a catalog of trustworthy suppliers from around the world and easily import products into your store to start selling.

      Products you can import include:

      • Baby products
      • Watches
      • Fashion
      • Toys
      • Fishing accessories
      • Perfume
      • And more

      7. Creative Hub: Sell art made by contemporary artists

      creative hub for sourcing art from artists

      Price: Free to install

      With Creative Hub, you don’t need to be an artist to sell art online. This UK-based marketplace gives you access to premium art by contemporary artists to sell in your own store. For each piece, you’re given the retail price (the minimum price you can sell it at) and your share as a vendor (how much you stand to make at the retail price). Some prints are even limited edition, commanding a higher price tag.

      There is a £6 fixed international shipping, which keeps shipping simple and lets you sell to anyone anywhere in the world. It’s important to note that frames are not included (though you might be able to source them and offer them through one of the other apps on this list).

      8. Printful: Highly customizable print-on-demand products

      printful product sourcing app

      Price: Free to install

      Printful is another print-on-demand company like Printify, but with some key differences.

      Printful offers more robust product customization options, along with the ability to brand the customer experience (with branded stickers, package inserts, and labels). You can also order product samples at a discounted price, so you can see what your products will look like before you start promoting them. 

      The types of products you can customize include:

      • T-shirts
      • Posters
      • Leggings
      • Embroidered hats
      • Sports bras
      • Socks
      • Phone cases
      • Pillows
      • Joggers
      • Bomber jackets
      • And more

      9. My Online Fashion Store:  Fashion and accessories for women

      my online fashion store shopify app for sourcing fashion items

      Price: $29/month

      My Online Fashion Store is a US-based dropshipper with a large inventory of stylish apparel for women. From tops to bottoms, jewelry to shoes, there’s a large number of items, each with a suggested selling price.

      What’s more is they offer free returns and great shipping rates, however, they can only serve customers in the United States at the moment, which limits your market.

      The products you can sell include:

      • Scarves
      • Tank tops
      • Lingerie
      • Sunglasses
      • Handbags
      • Hats
      • Belts
      • And more

      10. Lulu Xpress: Print-on-demand books and calendars

      lulu xpress print on demand books

      Price: Free to install

      Lulu Xpress exclusively focuses on books and calendars, letting you use print-on-demand fulfillment to launch your own book product. You can pick the format and size of the book, whether you want a hardcover or softcover, color or black and white ink, and the quality of the paper you want to use for the interior pages.

      Have an idea for a best-selling coffee table book? Lulu Xpress is a low-risk way to try out your idea and prove it out before investing heavily in it.

      The types of books you could create include:

      • Hardcover photo books
      • Novels
      • Comic books
      • Workbooks
      • Poetry books
      • Calendars
      • Journals and notebooks

      Learn more: 10 Best Providers for Print-On-Demand Books.

      11. Shapeways: Premium on-demand 3D printing

      shapeways 3D print on demand

      Price: Free to install

      Shapeways is a 3D printing and fulfillment service that lets you upload your own 3D models and bring them to life as physical products.

      While this may be one of the most expensive apps to use on this list (considering the upfront costs of 3D modeling), you can use it to create truly unique high-quality products to sell on-demand or for rapid prototyping.

      The available 3D printing materials include:

      • Plastic
      • Steel
      • Gold
      • Aluminum
      • Sandstone
      • Carbon
      • And more

      12. Modalyst: A large network of suppliers with fast shipping

      modalyst dropshipping app

      Price: Free plan available (5% transaction fee on sales)

      Modalyst is a supplier network that gives you access to dropshippers based in the US with relatively fast shipping times. You can find independent brands, trendy products, and low-cost goods to sell in your own store.

      Many of their independent brands include other Shopify merchants who meet strict requirements and are open to forming dropshipping partnerships.

      Products you can find on Modalyst include:

      • Backpacks
      • Formalwear
      • T-shirts
      • Footwear
      • Swimwear
      • Jewelry
      • Electronics
      • And more

      13. MXED: Sell officially licensed merch (US only)

      MXED dropshipping app for licensed merch

      Price: Free to install

      Selling officially licensed pop culture merchandise often requires you to negotiate directly with the licensor. MXED offers an easier way to sell licensed merch legitimately from some of the most familiar brands around. Best of all, MXED offers fast 3-day shipping, letting you serve up an excellent customer experience that lives up to the premium products you’ll be selling.

      The pop culture products available through MXED includes backpacks, t-shirts, wallets, and other merch from iconic universes like:

      • Assassin’s Creed
      • Street Fighter
      • Overwatch
      • Sonic the Hedgehog
      • Star Wars
      • My Hero Academia
      • Looney Tunes
      • DC Comics
      • Marvel Comics
      • Naruto
      • And more

      Best Shopify Product Customizer Apps in 2021

      18 Best Product Customizer Apps for Shopify

      1. Infinite Options
      2. Product Options and Customizer
      3. Qstomizer
      4. Bold Product Builder
      5. Product Personalizer
      6. Customify ‑ Product Customizer
      7. Tshirt & Product Design Studio
      8. SKYOU
      9. Custom Product Builder
      10. Zakeke Product Customizer
      11. Live Preview Options by Webyze
      12. Inkybay ‑ Product Customizer
      13. Arka: Packaging and Supplies
      14. Product Options + Testimonials
      15. Fancy Product Designer
      16. Spiff 3D Product Customizer
      17. Colorlab ‑ Product customizer
      18. Angle 3D Configurator

      Infinite OptionsInfinite OptionsbyShopPad Inc.4.9(3109)Starts at $7.99/monthKey features of the app:Infinite Product choices: Build Infinite amounts of personalized Product options including text, numbers, schedules, swatches, checkboxes and drop-down menus.

      Get Personal: Let shoppers customize their items to engrave, monogram, personalized print and more.

      Support Sales: Raise the average order size of your store using our product package tool. Want to ask $5 for a giftwrap like this? Now you should!.Shopify App LinkMore InfoProduct Options and CustomizerProduct Options and CustomizerbyProduct Customizer4.6(700)FreeKey features of the app:Enable infinite Product Options: Apply Unlimited combinations to the web pages.

      Upload With Add-on pricing: Feature choices and Customizer support you With per-option Pricing to top up sales. The extra costs are equivalent to higher sales per transaction.

      24/7 Tech help still free: Set it up and forget it. With Free download and Free 24/7 online technological assistance for life we are there for you at every step of the way.Shopify App LinkMore InfoQstomizerQstomizerbyBig Van Studio4.9(242)Starts at $9.99/monthKey features of the app:Completely Responsive: Qstomizer chips away at any gadget (work area, PC, cell phone iOS or Android or tablet).

      Fully Customizable: Customize the apparatus utilizing CSS, change words, messages, add your own TTF text styles, clipart display, colors, and so forth Make completely modificable templates.

      Full Support: Receive uphold from printing experts. Free establishment administration.Shopify App LinkMore InfoBold Product BuilderBold Product BuilderbyBOLD3.6(167)Starts at $60/monthKey features of the app:100% adjustable items: Give clients the ability to make their own items without any preparation with choices you give, or tweak existing items on your store.

      Product review pictures: Set the item picture to change as they select various alternatives so they can see precisely what they’re buying.

      Set restrictive rationale: Apply conditions to whole advances, or simply the choices inside a stage, so customers can just choose choices that cooperate.Shopify App LinkMore InfoProduct PersonalizerProduct PersonalizerbyZepto Apps4.7(241)Starts at $9.99/monthKey features of the app:Live Preview: Invite your customers directly in your store to see a Live preview of the final product!.

      Unlimited customize: Add options for limitless customization, extra price, Conditional Logic, Product creation, efficient and simple interface to use.

      Best Customer service: Let the Best shopping experience for your client, build trust and Simplify custom orders.Shopify App LinkMore InfoCustomify ‑ Product CustomizerCustomify ‑ Product CustomizerbyCustomify4.3(188)Starts at $15/monthKey features of the app:Completely Responsive: Fully responsive Shopify application that takes a shot at any gadget, for example, iOS, Android, tablet, Smartphone, laptop.

      Empower Your Customers: Let your clients tweak your items. Permit them to imagine the eventual outcome prior to setting an order.

      Totally Customizable: We enable you to redo the look and feel of the application so it looks and feels as though its novel to your store.Shopify App LinkMore InfoTshirt & Product Design StudioTshirt & Product Design StudiobySolverCircle4.6(67)Starts at $13.99/monthKey features of the app:Plan Any Product: Give your clients the opportunity for planning anything on any sort of products.

      Full Support: Receive full help from proficient help group. Free establishment service.

      Building Custom Features: Looking to get some novel highlights? No concerns. We will tweak the application to give you those extraordinary highlights.Shopify App LinkMore InfoSKYOUSKYOUbySKYOU Inc.3.3(47)Free to installKey features of the app:360° printing : Put designs all over the place and anyplace at a solitary fixed cost – front, back, sleeves, hood – and so on, it’s included.

      Big image retail quality: We’ve been running customization programs for Reebok, Nike, and Timbuk2 for more than 15 years. Presently we’re carrying large brand quality to you.

      Easy to utilize: You’ll be up and selling in minutes! Program based 3D configuration instrument. High-res, auto-created item pictures. Computerized request handling.Shopify App LinkMore InfoCustom Product BuilderCustom Product BuilderbyBuildateam4.4(53)Starts at $35/monthKey features of the app:Item Customization: Offer ‘Form Your Own Product’ experience: live see of each change from each point. Complex contingent rationale. Display w/3d and video.

      Unlimited Custom Options: Unlimited Custom Fields: picture/shading thumbnails, record transfer, text field, qty breakdown, store. Boundless items and stock tracking.

      Product Personalization: Personalization highlights. Live review of transferred photographs/work of art/logos and monograms in predefined regions. Qty breakdown. Discount request.Shopify App LinkMore InfoZakeke Product CustomizerZakeke Product CustomizerbyZakeke (Futurenext Srl)4.8(122)Starts at $8.99/monthKey features of the app:Wow the visitors: Before purchase, consumers will see their completely personalized offering.

      Less back and forth: Get your custom order with an authorized, ready-for-print format.

      Realtime 3d vision and ar: Thanks to the virtual reality, consumers see and engage with a live 3d rendering of their products and experience this in their own world.Shopify App LinkMore InfoLive Preview Options by WebyzeLive Preview Options by WebyzebyWebyze4.3(34)Starts at $9/monthKey features of the app:Endless Customization Options: Add UNLIMITED customization alternatives to your items! Permit your client to see a LIVE PREVIEW of the eventual outcome straightforwardly in you store!.

      Powerful and Advanced Features: Make Price Increases relying upon the client choice and utilize Conditional Logic to Show/Hide choices relying upon past selections!.

      Wide scope of Custom Fields: Add Swatches, Text inputs, Checkboxes, Dropdown menus, File/Image transfers (limit the size, document formats…), Custom HTML Instructions…Shopify App LinkMore InfoInkybay ‑ Product CustomizerInkybay ‑ Product CustomizerbyEFOLI, LLC4.8(106)Starts at $19.99/monthKey features of the app:Custom product designer: Select pieces, designs and colors to create items so your customers can build their own with texts and photographs or configure.

      Stock option & exhausted price: Advance inventory choices & quantity discount feature come with it. So, for the quality choices & quantity discount you don’t require 3rd party applications.

      Get ready-to-print vector files: Handle anything from behind from requests, quotes and import ready-to-produce vector files such as pdf, svg, png and jpg.Shopify App LinkMore InfoArka: Packaging and SuppliesArka: Packaging and SuppliesbyArka Inc4.3(23)Free to installKey features of the app:Best Pricing: No arrangement charges, no forthcoming expenses. Best estimating for marked and unbranded bundling anyplace in the world.

      Eco-Friendly: We source recyclable and quality material for our containers and practice affirmed clean cycles at our offices. Not made in China!!!.

      Fast: Nowhere else would you be able to get bundling conveyed to an objective of your decision this rapidly!

      orders accessible!.Shopify App LinkMore InfoProduct Options + TestimonialsProduct Options + TestimonialsbyAAAeCommerce Inc3.4(9)Starts at $9/monthKey features of the app:Item Option Field: Create boundless number of extra Option fields on Product page. Clients can fill in the fields and it will be spared with Order.

      Testimonial Form: Create Testimonial Slider and lattice with an accommodation structure. Physically add tributes and exhibit on store.

      Custom Popup Form: Easily add a custom spring up to your site in a couple of snaps. Spare as a client or Integrate with Mailchimp and Klaviyo.Shopify App LinkMore InfoFancy Product DesignerFancy Product Designerbyradykal4.3(12)Starts at $15/monthKey features of the app:Plan ANY item: You can have your clients configuration print items, attire or some other frill product.

      Use on ALL gadgets: Your clients can utilize Fancy Product Designer on work areas, tablets or cell phones – any place they are.

      Intelligent Pricing: Set individual costs for various kinds of components, for example, items, pictures and messages.Shopify App LinkMore InfoSpiff 3D Product CustomizerSpiff 3D Product Customizerbyspiff5(11)Starts at $9.95/monthKey features of the app:3D Product Customiser: Your clients would now be able to connect with your items in 3D. Spiff work processes permits you to fabricate client ventures with complete control.

      Augmented Reality: Using our work process developer you can convey customized Augmented Reality Experiences to your customers.

      Flexible Fulfillment Options: Got your own satisfaction arrangements? We course requests to you. Need assistance with making an instore experience? we can help. Or on the other hand we handle it for u.Shopify App LinkMore InfoColorlab ‑ Product customizerColorlab ‑ Product customizerbyColorlab4.8(7)Starts at $49/monthKey features of the app:Sell on any gadget: Most requests occur on portable. With our quick versatile first item customizer, clients can plan your item on any device.

      Prepress robotization: View, adjust and send out altered requests legitimately through our easy to use back-office or completely computerize by utilizing our all-encompassing API.

      Professional uphold: Our help group is committed in helping you, finding the most ideal approach to mechanize your web-to-print work process.Shopify App LinkMore InfoAngle 3D ConfiguratorAngle 3D ConfiguratorbyAngle 3D5(4)Starts at $29/monthKey features of the app:Increment client commitment : Offer a 3D item perception and customization experience to your clients. It will expand their commitment and skyrocket sales.

      Easily oversee variations: Easily tie variations to your 3D customization alternatives. Once binded, no additional work is needed to decide item pricing.

      Boost transformation with AR: Enhance client involvement in Augmented Reality. Your clients will have the option to see your 3D item in genuine space by means of their telephone’s camera.Shopify App LinkMore Info

      We know that choosing the right app can be daunting. These are the best apps we found during our research, and we honestly hope one of them is the right one for your store.

      If you think there’s an excellent app worthy of this list, drop an email to our team at


      How to Start an Ecommerce Business: Build, Launch, and Grow a Profitable Online Store

      The future of ecommerce is incredibly bright. But, learning how to start an ecommerce business is intimidating. It requires hard work and demands many steps and decisions that need to come together at the right time.

      To help, we’ve put together a comprehensive blueprint on the best way to start an ecommerce business, compiled from Shopify’s best content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable ecommerce business.

      I. Choosing a product

      Finding a product to sell

      The first step in how to start an ecommerce business is knowing what products you want to sell online, wholesale, or direct-to-consumer. This often is the most challenging part when you start an ecommerce business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for business ideas, and finally, look at trending products to consider.

      Obtaining your product

      After landing on a strong product idea, your next step in how to start ecommerce businesses is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.

      II. Research and prepare

      Research your competition

      You’ve found your product, evaluated its potential, and sourced a supplier—now it’s time for the next phase of how to start your own ecommerce business. You’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.

      Writing a business plan

      With your competitive research complete, it’s time to write your business plan to help start your own ecommerce business. A business plan is a roadmap that helps bring your ideas and thoughts together. A business plan is vital in determining what to prioritize, avoiding common business mistakes, and how to effectively reach new customers.

      III. Setting up your business

      Start your ecommerce business by setting up an online store

      Naming your business

      Aside from figuring out what to sell when starting an ecommerce company, another challenging decision is determining your business or brand name and deciding on a domain name. These tips will help you tackle these important tasks.

      Creating a logo

      Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources for how to set up an ecommerce business, we’ll show you several options for creating a great logo for your new business.

      Learn more: From a logo maker and business name generator to gift certificate templates and a discount calculator, Shopify offers free marketing tools to help run your business.

      Understanding search engine optimization (SEO)

      You’re almost ready to begin building your ecommerce business. However, before you jump into it, you should understand the basics of SEO so you can properly structure your site and pages for Google and other search engines.

      Building your store

      With a better understanding of search engines, it’s time to build out your store. There are many crucial elements to consider in this step of how to start an ecommerce business. Below, we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, choose your ecommerce color palette, and much more.

      Don’t forget, if you run into any problems getting your store set up, one of the best ways to start ecommerce business is to hire help from Shopify Experts. If you need help setting up your store or stocking inventory, and are looking for a way to fund your business, check this guide on how to get a business loan to help you get started.

      Choosing your sales channels

      Once you’re really ready to figure out how to start ecommerce, you’ll need to choose sales channels where they already shop. The right mix of sales channels will depend on your products and your target customers, but there are a number of great options that can complement and support your self-hosted store.

      IV. Preparing to launch

      As you prepare for the launch of your new business, you need to figure out how to run an ecommerce business. To start, there are several shipping and fulfillment elements you need to prepare for. In this section, we’ve curated a few comprehensive guides on how to determine your shipping strategy.

      It’s also a good idea to define your key performance indicators up front so, once you launch, you know what measures of success to track.

      As a final checklist for this section of how to start your own ecommerce business, the below post covers the 10 essential things you need to do before launch.

      Learn more: The 10 Best Crowdfunding Websites for Raising Capital in 2021

      V. Post launch

      Successfully launching your ecommerce business

      Acquiring your first customer

      Starting an ecommerce company successfully also requires marketing. Once you’ve launched, the hard work of marketing your products begins. While many new store owners should consider selling their physical products in person, the rest of digital marketing rests on doing one thing well: driving targeted traffic. Next, we’ll share a variety of marketing tactics that will help you in your first months.

      Marketing your store

      You’re well on your way and now likely have a few sales under your belt. It’s time to get serious and focused. The following posts will help you zero in on your top-performing marketing tactics or expand into new ones for driving traffic and converting that traffic to sales.

      Email marketing essentials

      Driving traffic from social

      Driving traffic and conversions from paid ads

      Optimizing for higher conversions

      Using analytics to uncover insights

      A blueprint is just the beginning

      Learning how to run an ecommerce business is as exciting as it is challenging. At a rapid pace you’ll learn a ton about choosing a product, evaluating its viability, figuring out how to get it produced, building an ecommerce store, and marketing and selling to new customers. The process can feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.
      We hope following this resource roundup for how to set up an ecommerce business provides you with a clearer roadmap. As always, the best advice anyone can give is to just get started and to enjoy yourself along the way.

      Frequently asked questions about ecommerce

      How do I start an ecommerce business?

      Research what products you’d like to sell or can source to sell, select a business name, register your business with the government, obtain permits and licenses, choose an ecommerce platform and create your website, load your products onto the site, launch and start marketing your business.

      Is ecommerce profitable?

      Yes, the ecommerce industry is profitable. Successfully starting an ecommerce company is a marathon, not a sprint. It can take 18-24 months for your business to get off the ground. It’s critical that you don’t measure the success of your business by your first year profitability.

      Is it hard to start your own ecommerce business?

      No, starting an ecommerce company is easy with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business. We encourage you to read all our guides on how to start a business before you set up a store.

      What are the different types of ecommerce?

      There are four traditional business models or types in ecommerce. This includes B2C (Business-to-Consumer), B2B (Business-to-Business), C2B (Consumer-to-Business) and C2C (Consumer-to-Consumer). You may also commonly hear the term D2C (Direct-to-Consumer), which is similar to B2C, wherein the business takes the products directly to the consumer.

      How much does it cost to start an ecommerce business?

      An ecommerce business can be started for as little as $100 which is spent on a subscription and purchasing a theme for your store. New ecommerce business owners can expect business costs to rise up to $40,000 in the first year which is paid back to the owner through profit margins.

      What is the best ecommerce platform for a small business?

      Shopify is the best ecommerce platform for a small business. Shopify is a fast and secure ecommerce platform with online store customization. It offers the fastest checkout experience through Shop, easy inventory management, and has integrations with Google and Facebook to make marketing and selling online easier.


      What is Shopify?

      Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Merchants can also sell their products in person with Shopify POS.

      Shopify started over ten years ago when our founder Tobi wanted to sell snowboards with his company at that time called Snowdevil. He quickly realized it was incredibly challenging to sell snowboards online without an easy to use ecommerce platform. So he decided to create it himself, and Shopify was born.

      Shopify is now the leading commerce platform designed for businesses of all sizes. Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. The first Shopify store was our own, and it’s been our mission to make commerce better for everyone ever since.

      How does Shopify work?

      Whether you’re a budding jewelry designer and want to start selling your products, or a musician and want to sell your latest mixtape, or if you have an established business and want to grow, Shopify can help you. Hundreds of thousands of entrepreneurs from over 175 countries trust Shopify to help sell their products.

      Below you’ll find the different products or services that you can sell on Shopify. Even if you know what you’re selling already, it may give you some ideas for other services you could sell to grow your business.

      Physical products: A physical product could be something you make by hand, something you have manufactured, or something you dropship to customers. Examples include jewelry, bath bombs, t-shirts, gift boxes, beef jerky, or pins to name a few.

      Digital products: This could include ebooks, email templates, audio downloads, Lightroom presets for photographers, e-courses, or clothing patterns.

      Services and consultations: Whether you’re an interior designer, dentist or a life coach, your customers can book online and sell online or in-person consultations.

      Memberships: If you want to sell subscription boxes or if you’re a yoga studio owner you can use Shopify to sell your memberships and create member-only access to your content on your website.

      Ticketed experiences: Experience-based businesses can range from travel and adventure to wine tastings and hands-on workshops. If you’re an artist or running a networking event, you can use Shopify to sell those tickets.

      Classes and lessons: Customers can purchase, rent, and book lessons from you all through the online store.

      Rentals: Rental businesses are technically service-based, even though a physical product is involved. So if you’d like to rent dresses or props, for example, you can use the Shopify platform.

      The sky is truly the limit with what you can sell on Shopify. We recommend taking a few minutes to read our official terms of service to be certain that what you plan to sell is legal where you live. Or you can reach out to our customer support team to speak with someone directly.

      So now that you’ve learned about what Shopify is and how it works, it’s time to get set up to start selling.

      Ready to create your online store? Start your free 14-day trial of Shopify—no credit card required