Shopify BFCM Black Friday Cyber Monday 2021

Your selling
season starts now

The holidays are around the corner. Whether you’re preparing for Black Friday, Singles’ Day, or Valentine’s Day, each week we’ll help you win with tools, tactics, and strategies to reach more customers around the world.

Drive Conversions

Make conversion a quick win, not a hard sell

Shopping should be filled with joy, not friction. Make checkout the easiest part of the sale with one-tap checkout, and keep the sales conversation going with a marketing strategy across channels and touchpoints.


Remove friction at checkout

What do Shop Pay, Apple Pay, Facebook Pay, Google Pay, and Amazon Pay have in common? They save customer payment and shipping information so your customers can breeze through checkout and. Set up yours today.

Accelerated checkouts and dynamic checkout buttons

Accelerated or express checkouts save customer payment and shipping information so that returning customers can more quickly complete payment for their orders. When a customer returns to a store that offers an accelerated checkout method, their information is automatically filled in at checkout.

Some accelerated checkout methods can use dynamic checkout buttons on product pages. By using dynamic checkout buttons, customers can skip the cart and go directly to the checkout from the product page, using the selected accelerated checkout method. Learn how to show dynamic checkout buttons on your online store.

You can enable accelerated checkout buttons on your Shopify checkout for Shop Pay and for other payment providers that offer the options, including Apple Pay, Google Pay, Amazon Pay, and PayPal. To learn more about PayPal’s accelerated checkout options, see Supported PayPal providers.


Boost average order value up to 50%

Who doesn’t love flexible payment options? Now you can give customers the option to split purchases into 4 equal payments with no interest, fees, or impact to credit scores—while you get paid upfront in full.

Set up Shop Pay Installments 


Turn abandoned carts into sales

It happens more than you think: Whether they get distracted or can’t make up their mind, sometimes customers need a nudge to complete their checkout. Install a marketing app to help recover more abandoned carts today.Install a cart recovery app 


Attract more local sales

Can shoppers in your area find you? When you sell on the Shop app and enable local pickup, your brand will automatically appear in searches for flexible shopping options. Connect with new shoppers today with Shop Local.

Set up pickup and local delivery

When customers are close to your business, you can offer unique, local methods for them to receive their products. This can speed up your fulfillment time and create a better experience for your customers.

You can create local local delivery rates or “pick up in store” rates.


Turn single sales into recurring income

Know the most effective way to extend customer lifetime value beyond a one-off purchase? Subscription apps on your online store. Add one today to generate long-term sales and build long-term loyalty.Install subscription app 


Connect with more shoppers

Let’s bring a personal touch to online shopping. Turn this season’s shoppers into loyal fans by sharing products, discount codes, and more through Shopify Inbox, a free messaging app for managing your customer conversations.Set up Shopify Inbox 

Delight Your Customers

Put a touch of delight in every shopping moment

Connection matters more than ever. From live chat to brand storytelling to personalized offers, invest in your customer relationships now for returns that last long after the season ends.


Get discovered by shoppers

Reach new customers by surfacing your products on Google’s Shopping, Search, and Images tabs. With Shopify’s Google channel, you can run paid ads on Google while setting your budget and managing everything in Shopify—and you only pay when an ad is clicked.Install Google channel 


Inspire holiday shopping lists

Pinterest is the destination for inspiration. Turn your products into discoverable pins with boosted visibility and inspire 400 million Pinterest users to take your products home this holiday season.Install Pinterest 


Connect with customers on mobile

24 million shoppers use the Shop app to find their next favorite independent brand. Showcase your products with a mobile storefront on Shop, then set up post-purchase campaigns and curated shopping lists to expand your reach and increase average order value.Install Shop channel 

Deliver On Shipping

Deliver an experience with every order

An outstanding customer experience doesn’t stop at checkout. Ship the way your customers shop with a flexible omnichannel strategy that starts in your back office and ends in your customers’ hands.


Fulfill orders more efficiently

A solid order fulfillment process can improve your efficiency, costs, and customer experience—and set you up to handle holiday traffic with ease. Streamline your fulfillment process before peak season by monitoring your operations in real time.


Fulfill orders more efficiently

A solid order fulfillment process can improve your efficiency, costs, and customer experience—and set you up to handle holiday traffic with ease. Streamline your fulfillment process before peak season by monitoring your operations in real time.Explore order analytics 


Save your customers’ time and money

Give your local customers the flexibility to choose convenient fulfillment options when they checkout online. From local delivery to in-store and curbside pickup, local fulfillment options keep your customers coming back.Set up pickup and local delivery 


Set clear shipping expectations

Customers want to know when they can expect their order to arrive. Show them by surfacing estimated shipping speeds in checkout and benefit from increased customer confidence and conversions.Set up shipping speeds 

Discover Your Data

Power your next move with data

Data pays. The more you understand your customers, the more you control your next business decision. Discover the power of insight and analytics in your holiday planning, whether for campaigns, product releases, or new markets.


Unpack your product performance

Put your money where your sales are. Identify your best selling products with ABC analysis, so you can stock up before peak season.

ABC analysis by product

The ABC analysis by product report is available on the Shopify plan or higher.

The report gives each product variant a grade based on the percentage of your revenue that each variant contributed to over the last 28 days. The cost of the item does not factor into the calculation of an item’s grade. The timeframe cannot be adjusted, and will update daily to provide the most up-to-date information:

  • A-grade – Your top selling products that collectively account for 80% of your revenue.
  • B-grade – The products that collectively account for the next 15% of your revenue.
  • C-grade – The products that collectively account for the last 5% of your revenue.


Stay in control of your inventory

Don’t get caught without the right inventory on hand. Track and manage your products with Shopify, so you can stay in control of your largest expense this selling season.Set up inventory tracking 


Make the most of every sale

Be the one-stop shop for your buyers this holiday. Inspire them to take home even more gifts with upsell and cross-sell apps that increase average order value.Add an upsell app 

Depend On Support

Find support for your busiest time of the year

Take control of your peak selling preparation with expert resources and product recommendations. Wherever you are in your selling journey, we’ll give you a clear path for growth—and support along the way. You’ve got this. And we’ve got the tools.


Turn small payments into big purchases

Give customers the flexibility to split their purchase into 4 equal payments for up to 53% higher conversion and up to 28% lower cart abandonment. Customers pay no interest or fees, while you get paid upfront.Set up Shop Pay Installments 


Start the marketing conversation now

The best way to get ahead of the busy season is by starting your email strategy now—a month or two before Black Friday and Cyber Monday. Set yourself up for high-impact events by planning, creating, and scheduling emails right in Shopify with the Shopify Email app.Add Shopify Email 


Keep tabs on your real-time performance

Live View is the place to experience the excitement of visitors becoming customers, wherever they are in the world. Tune in to your store performance by device or country, and capture the trends live as they happen.Explore Live View 


What is Shopify?

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Merchants can also sell their products in person with Shopify POS.

Shopify started over ten years ago when our founder Tobi wanted to sell snowboards with his company at that time called Snowdevil. He quickly realized it was incredibly challenging to sell snowboards online without an easy to use ecommerce platform. So he decided to create it himself, and Shopify was born.

Shopify is now the leading commerce platform designed for businesses of all sizes. Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. The first Shopify store was our own, and it’s been our mission to make commerce better for everyone ever since.

How does Shopify work?

Whether you’re a budding jewelry designer and want to start selling your products, or a musician and want to sell your latest mixtape, or if you have an established business and want to grow, Shopify can help you. Hundreds of thousands of entrepreneurs from over 175 countries trust Shopify to help sell their products.

Below you’ll find the different products or services that you can sell on Shopify. Even if you know what you’re selling already, it may give you some ideas for other services you could sell to grow your business.

Physical products: A physical product could be something you make by hand, something you have manufactured, or something you dropship to customers. Examples include jewelry, bath bombs, t-shirts, gift boxes, beef jerky, or pins to name a few.

Digital products: This could include ebooks, email templates, audio downloads, Lightroom presets for photographers, e-courses, or clothing patterns.

Services and consultations: Whether you’re an interior designer, dentist or a life coach, your customers can book online and sell online or in-person consultations.

Memberships: If you want to sell subscription boxes or if you’re a yoga studio owner you can use Shopify to sell your memberships and create member-only access to your content on your website.

Ticketed experiences: Experience-based businesses can range from travel and adventure to wine tastings and hands-on workshops. If you’re an artist or running a networking event, you can use Shopify to sell those tickets.

Classes and lessons: Customers can purchase, rent, and book lessons from you all through the online store.

Rentals: Rental businesses are technically service-based, even though a physical product is involved. So if you’d like to rent dresses or props, for example, you can use the Shopify platform.

The sky is truly the limit with what you can sell on Shopify. We recommend taking a few minutes to read our official terms of service to be certain that what you plan to sell is legal where you live. Or you can reach out to our customer support team to speak with someone directly.

So now that you’ve learned about what Shopify is and how it works, it’s time to get set up to start selling.

Ready to create your online store? Start your free 14-day trial of Shopify—no credit card required